What is branded calling?

No one answers a call showing "Potential Spam." Approximately 1 in 10 unbranded non-spam calls are answered, and about 5 in 10 fully branded calls are answered!

If you want them to answer, you must brand your calls.

About us

Branded calling allows businesses to display their name, logo, and reason for calling, giving customers confidence in who’s contacting them.

Today, robocalls, call spoofing, spam mislabeling, and “unknown number” tags have created an environment where consumers hesitate to answer almost every call. As a result, many are missing critical calls from schools, healthcare providers, government agencies, and other trusted organizations — calls they actually want and need.

Restoring trust in customer connections

This widespread problem — and the measures taken by U.S. regulators, carriers, and enterprises to fight fraud — affects not only consumers but also legitimate businesses that rely on automated calls. When organizations can’t connect with their customers, or when customers have poor call experiences, companies risk losing both revenue and long-term relationships.


While regulatory efforts rightly prioritize consumer protection by requiring service providers to block fraudulent calls, these measures often lead to legitimate calls being mislabeled as spam or blocked entirely. This unintended consequence creates a significant challenge for businesses trying to maintain reliable communication with their customers.


The solution lies in collaboration between businesses and communication service providers (CSPs). Tools like branded calling for businesses help restore trust by authenticating calls and displaying clear caller information. While consumers can turn to call-blocking apps or other tools, without proper authentication, they can never be sure the call isn’t spoofed — making branded calling essential for secure, trusted communication.

What is branded calling?

Branded calling is a solution designed for businesses to enhance the customer call experience and rebuild trust in voice communication. Since consumers can’t fully implement branded calling on their own, this service allows businesses to display key details such as their name, logo, and reason for calling. By providing context and verifying that calls are legitimate and not spoofed, branded calling reduces the risk of calls being mislabeled as spam. This added transparency helps restore confidence in answering phone calls and ensures important conversations aren’t missed.